This campaign was created as a result of the commercial partnership between Walt Disney Studios and the Canary Islands to promote the new Star Wars saga film “Solo”, filmed in the Canary Islands.
Using the concept of the Tourism Canary Island promotional claim «the best climate in the world» as a background, «the best climate in the galaxy» claim was created followed by the promotional video.
This claim and action had more than 7.5 million views that generated more than 600,000 visits to the website and more than 100,000 viral interactions.
It was a real adventure to work with the Star Wars brand since I have been a huge fan since I was a little boy.
The work was done for DEC-BBDO company
