Tv spot created for Herdez to introduce a new soy drinks. The concept is that soy ususally doesn’t taste to good, you usually have a bad experience when you try it, for that all the history its around uncomfortable moments and the expression “soya” in representation of all this bad things, before the apparence of Soy the first drink that doesn’t taste as a regular soy. A delicious Soy drink. So good to be Soy.
“Soy Soya – I´m Soy”
The work was done for Augusto Elias company